YouTube is Climbing Up the App Store’s Top Grossing Chart

17 December 2015

Singapore: The YouTube’s plans of converting a part of its user base to subscription-based through an ad-free service called YouTube Red seems to be gaining a grip. The company’s iOS app is now one among the top 10 grossing iPhone apps on App Store which is ensued after the launch of YouTube Red in October.

This shows that numerous users who initially signed up for the trial of one month, have converted to paying users as the trial ended. But the question is how many of the users have intentionally subscribed? How many of the users forgot to cancel their subscription before the end of trial period?

YouTube Red is a determined effort of the company to generate revenue stream both for the creators and the site. It’s true that the users are getting annoyed because of the ads that appear while watching an interesting video. Keeping this on mind, company has come up with YouTube Red which allows the users watch ad-free videos while also providing other premium features like video saving ability to watch it offline and ability to play videos in the background. The last item is what makes YouTube more competitive with other music streaming services as it allows users to listen to the music when they are using other apps.

Free Trial Wrapped up and the App Started Climbing!

  • Yes, it’s been noted that the free trial of YouTube Red was wrapped up in November and the YouTube app is climbing up the top grossing chart on App Store. In the beginning when the free trial was wrapped, the app appeared to be in 214th and 389th positions for iPhone and iPad respectively. But by the next day, it took a great jump to 34th and 123rd positions. Currently, the app is seen in 6th and 25th positions.
  • This jump might be because of the benefits that the app has got to offer; the users can make use of its features from anywhere they have logged in to YouTube like the company’s standalone apps, YouTube Music, YouTube Gaming and so on. In addition to that the YouTube Red subscribers can also access Google Play music which is another music streaming service of Google.

During the above mentioned time-frame, the download estimates in US are at 3.4 million notes Sensor Tower, an app marketing firm. The thing is that, there’s no way to see how many of those users opted into the free trial version of YouTube Red. Even though the subscription option is buried a bit on both iOS and Android, YouTube has been showing up a splash on the screen to encourage the users to try YouTube Red for free.

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