Singapore: Did you realize that about 97% of visitors who come to your website are not set to make a purchase? So how do you convert these users?
Below are the 19 errors that are influencing your conversion rates. Though these may seem apparent, you will be amazed at how frequent these blunders are. But the good news is that they are truly simple to fix.
1. Add to Cart button colours that combine with other colours on the page
Call to Actions must jump out of the page at you. You ought to be able to go out to every Product page, zoom out or scroll on your browser window and still have the ‘Add to Cart’ button showing up as the key feature.
2. Failing to highlight “this site is secure” on the first step of checkout
You don’t have to match with a cheesy icon of the padlock, but ensure you notify your users who they are checking out with. Insert the payment logo as well as the SSL certificate. But more prominently than the logos are the two words which will make any user’s mind relaxed: Secure Checkout. By studying ‘Secure Checkout’ as the heading of the page, it makes a lot of difference compared to just “Checkout’
3. No call to action below product thumbnails causing shoppers to learn more
It’s quite frequent to observe an ‘Add to Cart’ button below each product on the listing page. But how many users want to include a product to their cart without knowing more about it first? You don’t essentially have to take them off the listing page to the product detail page to bring them to add to cart, but there are alternatives like ‘Quick View’ which can provide rapid snapshot of the product details whilst still enabling them to glance through effortlessly through other products.
4. Not verifying “free shipping” during your checkout to qualify shoppers
As stated above, ensure that ‘Free Shipping’ is there all through the complete checkout process. Don’t be troubled to go beyond it, you can’t have users overlook!
5. Not building product review stars on section pages
It is found that 63% of us are more tend to procure from a site that has product reviews. Displaying ratings out of 5 stars aids users determine the most accepted products and persuade them to be for longer duration on the site.
6. Not making “free shipping” more important than the words around it
In case you are running an offer where a user has to arrive at a certain price threshold to meet the criteria for free shipping, ensure that the words ‘Free Shipping are the most important. Besides, don’t depend on the users to work out if they have succeeded or not. Notify them on any product that is over the threshold amount and also let them know at the Shopping Cart if they have met the criteria.
7. Disregarding cart abandonment
About 75% of shoppers who put in items to their cart finish up dumping the process before going ahead with the acquisition. A better way to remind users is by employing pop-up window reminders to promote deals.
8. Overlooking to endorse shipping promotions near your Add to Cart button
It is known about the lengths users will go for free shipping. The important guideline is to ease any concern that users may undergo in the checkout process. You need to show them through and induce them that including this product is the correct thing to do. Don’t simply promote shipping discounts at the product detail level, rather ensure it is on each step of the checkout. A latest test found that this resulted in almost 15% increase in conversion per visit.
9. Indistinct error messages on checkout pages
Mistakes in the shopping cart are inevitable at times; everybody knows things can go erroneous. That’s why it is significant that you write custom error messages for any replies that you obtain from your payment gateway. Ensure they are easy to use.
10. Showing left-hand navigation on product pages
It’s vital not to overpower your users with alternatives when they are on the product detail page so close to acquisition. The less links the better, as you want just that way to move forward by clicking on Add to Card. Ensure that you do not add a left hand sub menu on any detail pages.
11. Omitting apparent navigation segmentation opportunities
It’s significant to make it simple for users to find precisely what they are seeking in the rapidest time possible. You can raise questions before search, rather than users having to navigate through the menu.
12. Making site hunt hard to find
Most users will reach your site with a precise product in mind instead of just glancing through. Thus you require ensuring that your Search bar is important. Don’t just utilize an 8th of the screen width and put in the top right hand corner. Make it big! When users click into hit into search font be frightened to make the width of the size.
13. Having a general “About Us” page
Changing is all about TRUST. Ensure you tell a story about your brand on the site.
14. Avoiding easier conversions like mailing list subscriptions
Most users, who come to your site and do not make an acquisition, will possibly never return. Mostly as there is no means what they can be reminded of offers. Make certain that you give discounts when signing up your mailing list.
15. Disarranging your “Sort By” options
Filters are necessary on an eCommerce site but you require ensuring that you do not overpower users with the alternatives. Employ analytics to realize what users are sorting most when seeing outcomes and prioritize these filters.
16. Excluding “Low Price Guaranteed” messaging from item pages
Employing the “Lowest Prices Guaranteed” near your Add to Cart button has far more benefits than placing it in the header where it can be gone with other content.
17. Out of date homepage content
Though users don’t use up much time on the homepage, ensure that it is still continually refreshed with fresh seasonal, trending and well-liked content. This will help returning patrons and cheer browsing and conversion, not to state the SEO advantages of modifying your content regularly.
18. Putting your Add to Cart button below the fold
As stated before, the Add to Cart button needs to show up the most on the page. It also requires being simple to get. Ensure it is located on top of the fold. If you have a lengthy detail page, you can put the button at the bottom of the pages so that it’s never gone.
19. Inability to put time limits on special sales
Aim to build a sense of necessity when giving discounts. Employ a time limit such as ‘Ends this Sunday’ or even utilize a countdown clock. Make users believe like they can’t miss the chance!
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